“Princess of Silampari”: JYK Modest Wear SS 2023 Restyling for ISEF 2022

The re-styling of the “Egalitarian” collection that caught the eye in Milan at the end of last September, this time JYK Label by Jenny Yohana Kansil shows that the collection can also be worn by hijabers for ISEF (Indonesia Sharia Economic Festival) 2022.

In collaboration with Lubuklinggau’s Durian Batik, which was initiated by Yetti Oktarina Prana, JYK displays the collection at the 2022 Indonesia
International Modest Fashion Festival (IN2MOTIONFEST), which being part of  Indonesia Sharia Economic Festival (ISEF).

The “Princess of Silampari” modest wear fashion show take place on Saturday, October 8, 2022, on 16.00-17.00 at the Assembly Hall, Jakarta Convention Center (JCC) Senayan Jakarta. The collection that JYK brings to ISEF 2022 is an inspirational piece from the Egalitarian collection that expresses equality,
empowerment and a strong woman from Lubuklinggau.

There are various versions of this story, but in this case, it is the spirit of the figure of Putri Silampari who is aware of her power and freedom to have an equal position with men. A person who does not give up easily and is able to make decisions for herself. That said, Princess Silampari, is the daughter of the couple Selendang Kuning and King Linggau. Her beauty reached the ears of the Prince of Palembang so that he wanted to propose to Princess Silampari to unite Palembang and Lubuklinggau.

However, the Princess who has principles and does not give up easily refuses the proposal. His brother, Pangeran Linggau then made a ‘lubuk’,
a deep basin in the bottom of the river, for the princess to hide. (which is later suspected to be the story of the birth of the name Lubuklinggau).

At one time after facing many obstacles in her life, the Princess then asked the Gods to be raised to heaven. Since then he disappeared and could not be found again. Princess Silampari is believed to have disappeared in Bukit Magic, a hill in Lubuklinggau that always looks different
or sometimes disappears in appearance. The disappearance of the princess prevented an unwanted war from occurring.

Therefore, the city of Lubuklinggau is also often known as Tanah Silampari, and the same name is also used for the airport, namely Silampari Airport. What does Silampari mean? Silam means ‘lost’, and Pari means ‘princess’, which when combined becomes ‘the lost princess’. The story of Princess Silampari is a representation of a strong woman who also symbolizes equality where women are able to make their own decisions to determine their fate in the midst of pressure from the two loves that surround them, from family and from the man who loves her.
In addition, this story also shows how this equality carries a message of no more conflict, because all parties – women and men – support each other, with love.

Princess Silampari’s decision to “disappear” finally prevented an unwanted war. Women who realize that their role has a big impact will carry out their responsibilities with respect. Like the ‘Queen’ in the game of chess, she is able to move and has multitasking abilities that can win matches.

Collection details

For the first time in Indonesia, JYK displays the collection that she showed in Milan Italy at the 2022 Indonesia Sharia Economic Festival (ISEF).

In this collection, JYK takes a silhouette from the 1970s era which symbolizes the year of freedom and equality. In addition, these years are also considered the most fashionable decade of all time. This collection of 10 clothing consists of a wide design range from miniskirts to midi
skirts, with A-line silhouettes, modern crop tops, high waist silhouettes, flared jeans to floral elegance with collection designs dominated by statement sleeves.

The 1970s style also declared itself that ‘there are no rules in the world of fashion’ which is in line with JYK’s brand DNA that dares to break boundaries and is full of imagination. Traditional batik leaves its natural impression when transformed into sporty designs and colorful collections
that without a doubt combine materials from silk taffeta to stretch jersey, heavy wool stripes and light silk organza, and are complemented by sporty ribbon accessories.

Not only that, the spirit of sustainable fashion is also still carried by the JYK label, with this collection using organic materials and leftover batik fabrics used as decorations, appliqués, and knitted with embroidery techniques. This collection also reaffirms JYK’s consistency with brand
DNA that dares to cross boundaries after last year applying batik to the Punk style, and now bringing batik with a sporty style combination.

This is expressed through a color mood that is dominated by layered neutral colors such as a combination of dark and light brown, which surprisingly gives a new color that catches the eye. In addition, there are also bright colors such as blue and orange that create a sporty look. This color is balanced by Italian clay tones, touches of pink and green. The variety of colors in this collection is equal and even.

The collaboration between JYK and Batik Durian Lubuklinggau this time was also supported by Bank Sumselbabel, Istituto Di Moda Burgo Milan and Istituto Di Moda Burgo Indonesia. The presentation of the show in  ISEF 2022 was also supported by Batik Madani (Lubuklinggau durian batik). ISEF or the Indonesian Sharia Economic Festival is the largest annual event of Islamic economics and finance in Indonesia which is a forum for integration of various activities in the Islamic economic and financial sector.